Hoc Est Qui Sumus (discoflamingo) wrote,
Hoc Est Qui Sumus

Since the advent of video on demand, podcasts, Netflix, and streaming audio, Nielsen (and their competitors) have been trying to keep up with how people spend their time dealing with media. This article is an in-depth look at how Nielsen is dealing with measuring what people watch and listen to on a daily basis, in a world of increasingly diverse media access.

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