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10 April 2005 @ 08:56 pm
Since the advent of video on demand, podcasts, Netflix, and streaming audio, Nielsen (and their competitors) have been trying to keep up with how people spend their time dealing with media. This article is an in-depth look at how Nielsen is dealing with measuring what people watch and listen to on a daily basis, in a world of increasingly diverse media access.
kitkatlj on April 11th, 2005 02:06 am (UTC)
This is amazing. If it weren't so long, I think I'd print it out & give it to my statistics class. I'll bet we're going to be getting some pathetically badly sampled reports, soon.