I remember in the 80's when they were just called yuppies.
The article hit something strangely primal and raw in how offended I was in the content. The article is basically talking about how single guys have to learn how to be good providers/designers with their own homes when they date, so women will be attracted to them (caution should be taken so that women don't think you're a "metrosexual"). Apparently this mysterious "attractive to the average woman" bar has been raised a few more invisible pegs, and (fortunately for yours truly) the Star Trib is right on top of that.
I could give two shits about what my house looks like, aside from being presentable to company. I don't always work to the utmost to make sure it is presentable (the perennial bathroom problem, which I have to tackle this weekend). But I have never found materialistic* women to be attractive - in fact, physically attractive women who are materialistic become unattractive, as if through some kind of magical moral filter. I would rather somebody likes me for who I am, and not what I own. Also, a house is pretty expensive pre-dating entrance criteria for anybody around my age. This is mostly common sense, but I know many people who don't seem to understand this idea that debt is bad, ego-inflation at the expense of mental health is also bad, and genuine self-esteem is good.
I've also been reading Boomeritis, which is Ken Wilber's novel about the disease of the green meme, and how it's cured. That probably has something to do with my anti-yuppie reaction.
* Both economically and philosophically